London Freewheel

A couple of months ago, Fernando in London bought a basket and support from me to transport his dog, Fosse. Yesterday, Fernando kindly sent me some photos of the two of them taking part in the London Freewheel ride last week.

This was the second year of the Freewheel, and it was wildly successful: 100000 people were attracted to ride their bikes on 12 km of closed roads in the capital.

The success of the event shows just how attractive it is to be able to cycle without having to be constantly concerned about motorised vehicles. It's a good demonstration of how increasing subjective safety results in more people cycling, even if the improvement is just for one day.

Clearly the pent-up demand to cycle that is present in most places also exists in London.

Imagine the rate of cycling that London could achieve every day if the infrastructure in the city was redesigned with emphasis on increasing subjective safety for cyclists so that it was always to the level experienced on the Freewheel.

I have more posts referring to subjective safety.


Fernando's basket is the extra large size that I make for transporting dogs, and it's mounted on a sturdy front rack.

I have another photo of Fernando and Fosse together, accompanied by photos of other people with their dogs on their bikes.

We organise holidays over here in the Netherlands where we always have this degree of subjective safety. We would also be very pleased to have the transport planners from wherever you live visit to take part in a Study Tour so that they can see the result of achieving this.